Where’s the Beef?

This is a Hereford.

These are Angus.

Hereford is becoming popular in the United States as an upscale option to Angus beef. Both breeds are now ‘certified’ according to a set of standards defined by the associations set up to market the meat from these breeds.

“During the latter part of 2003 and the early part of 2004, the American fast food industry assisted in a public relations campaign to promote the supposedly superior quality of beef produced from Angus cattle (“Angus beef”). Back Yard Burger was the first such large scale product sold in the US, dating back to 2002.[14] Angus burgers are also menu items for chains such as Hardee’s and Canadian-based Harvey’s. Beginning in 2006, McDonalds began testing hamburgers made with Angus beef at a number of its restaurants in several regions in the US; the company said that customer response to the burgers was positive[15] and began selling the burger at all US locations in July 2009.[16] At the same time, McDonald’s Australia also began selling two variants of the burger, the Grand Angus and the Mighty Angus, using Australian-bred Angus, in their outlets.[17]

The American Angus Association set up the “Certified Angus Beef” brand in 1978.”

(wiki)

The Wild West has a fabulous beefy history. Read all about it right here.

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